Welcome to That Was The Week That Was in PR

A topical round-up of last week’s top PR, communication and public affairs news, opinion and comment to set you up for the new week.

That Was The Week That Was in PR us a round-up of last week’s top PR, communication and public affairs news, opinion and comment to set you up for the new week.

My clients and trainees want me to help them stay on top of the latest developments and best practice in public relations, communication and public affairs. They want to know which are fads they can ignore and which they need to do if they want to do their best work.

To be a PR Futurist and help them to stay on top I’ve got to stay on top so I know what the heck I’m talking about. It means I spend a big chunk of every week sifting through the news, views, opinions and comments to spot what matters and eliminate the dross.

It’s time I can’t charge clients for, but if I didn’t do it I couldn’t charge clients for the consultancy and training I do for them as I wouldn’t have a clue what future trends were.

The idea of That Was The Week That Was is I’ll share some of my early, raw thoughts and ideas that might eventually get incorporated into how I counsel clients and gets into my PR training masterclasses and workshops.

Sign up now so you don’t miss the first issue.

In the meantime, tell your friends!